Our director was recently interviewed about the thriving Singapore manufacturing industry and her insights and experience about becoming the helm of Freshening.
What are the immediate challenges you faced when you took over the helm, and how did you overcome them?
Covid-19 pandemic hits shortly after assuming leadership. The demand landscape shifted unpredictably, while shortages of essential raw materials and surging shipping costs added further complexities. In response, our robust business continuity plan proved instrumental, leveraging the strength of our three global manufacturing plants and a resilient network of suppliers. This foundation enabled us to maintain production and meet evolving market needs.
Moreover, I introduced a comprehensive categorization model, which synergized financial, commercial, and operational considerations. By aligning these parameters, we gained a holistic view that facilitated swift decision-making regarding resource allocation and the utilization of limited raw materials.
In the past 30 years of the family business, what are the important aspects that must be preserved and guarded?
Foremost among these aspects is an unwavering commitment to never compromise on quality standards. Our responsibility to our customers is paramount, as they trust us to deliver products of the highest caliber they can rely on.
Equally vital is the unceasing pursuit of innovation. Embracing change and pushing boundaries to continue to stay ahead of the competition.
Furthermore, nurturing the close-knit culture within our organization is indispensable. This familial bond fosters a sense of unity, shared purpose, and mutual support. It serves as the bedrock of our collaborative efforts and contributes to a positive work environment.
Let’s talk about the success of Zappy…
How and why did you start Zappy?
It all started with a simple belief, that happiness is elevated when you feel safe, well and healthy to do the things you love. With this in mind, Zappy is born from our ambition to bring great protection and even greater happiness to everyone, embracing them to embrace purposeful lives.
What is your Zappy’s vision?
Zappy’s brand vision is to be the leading brand for everyone, championing hygiene and sustainability. We strive to be the driving force behind transformative change, setting new standards and leading the industry in providing innovative hygiene solutions. A brand that people from all walks of life trust and resonate with.
How is Zappy’s range of products different from your competition?
All our products hold the exemplary benchmarks set by Singapore manufacturing, while additionally undergoing rigorous testing according to European standards.
Unlike most wipes in the market which only possess Antibacterial properties, our star product – the Zappy Ultimate Antiseptic Wipes stands out as it is both Antibacterial and Antiseptic, effective against both viruses and bacteria. It is EN 14476 tested and proven – Effective against enveloped viruses including Coronaviruses, SARS and Monkeypox virus in 30 seconds.
Being a Singapore manufacturer and brand, our strategic location grants us the unique advantage of being intimately connected with our local customers. This closeness facilitates seamless communication and rapid responsiveness, allowing us to tailor our products and services with precision.
How do you ensure Zappy holds its position in the market and expands its market share in the face of competition?
We prioritize rapid, quality-focused product development, expanding our range to meet diverse needs. Sustainability is core to our ethos, aligning with conscious consumers. Moreover, our strategic global expansion affirms our commitment to excellence in new markets. These strategies ensure Zappy’s enduring prominence amidst competition.
What is the future direction or upcoming plans for Zappy?
The future trajectory of Zappy as a brand is firmly rooted in sustainability, embarking on a path where innovation converges seamlessly with environmental responsibility. We have already launched several eco-friendly products such as the All Natural Biodegradable Food Contact Wipes, Facial Hygiene Wipes, Baby Pure Biodegradable Wipes to name a few. Our latest Home Care Range are developed with eco-friendly formulations.
Sustainability is an ongoing process, our unwavering dedication to this vision ensures that each Zappy product offers a dual shield of protection – for you and the environment.