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Meet The Team – Charlene, Our Marketing Maestro


At Freshening, we believe that a brand isn’t confined to its logo or a charismatic mascot. It’s an entity that breathes and pulsates with life, shaped by the individuals who pour their creativity, passion, and dedication into it.


Follow this series as we introduce you to the heart and soul behind our brand. Starting with Charlene, our Marketing Dynamo, who’s all about crushing campaigns in the office and raising the bar for fun outside!


Charlene believes in the magic of collaboration and the power of collective voices. In her team, she fosters an environment where every voice feels heard. She doesn’t just believe in teamwork; she thrives on it. Strategy sessions aren’t mere discussions; they’re collective brainstorms where ideas flow freely.


What do you like most about working at Freshening?

Working at Freshening is like diving into a pool of excitement each day. Our environment thrives on the fast-paced and vibrant rhythm which I enjoy.

One of the things I like most is being a part of the product development process from start to finish – journeying from idea generation and market research to product testing and design; finally seeing it on the shelves and hearing positive feedback from customers is the ultimate excitement.


What is your favorite product?

That’s a tough call, because there’s a handful of products in the lineup that I swear by!

The HospiCare Adult Body Wipes is one that really surprises me. Love the scent and the thick and large wipe. It is a must-bring for me to the yoga studio now.

The Zappy Lifestyle Kitchen Degreaser Wipes is also up there on my favs, along with the Zappy Waterbased Foam Sanitiser. I strongly believe these are products which you got to try to love, and once you do, there’s no going back.


What tips or advice would you give someone who is joining Freshening?

Come in with an open mind and be prepared to soak up knowledge like a sponge. And don’t forget, take the initiative to ask. Because trust me, once you pop that question, you’ll find a floodgate of help and guidance ready to pour in.



What do you enjoy doing outside of work?

Yoga’s my go-to exercise, something I do on the regular. I ain’t no fitness enthusiast though, because other than yoga, I also enjoy the art of balance with a cold beer too!


If you’re an animal, what would you be?

I would be a cat! Cats have a composed demeanor with a tinge of playfulness, quite an apt description of who I am.