7-9 April I Free Shipping no min spend

Celebrating 30 Years of Pioneering Brilliance

In the year 1994, Freshening Industries Pte Ltd embarked on a journey that would not only revolutionize the hygiene industry but also establish itself as a beacon of innovation and success. As we celebrate our 30th anniversary in 2024, it is an opportune moment to reflect on our humble beginnings, pioneering spirit, and the remarkable evolution that has made Freshening a global household name.


From Humble Beginnings to Pioneering Innovation:

With a passion for hygiene, Freshening started as a small team of four individuals, including our founder Mr. Albert Moh. The company’s initial focus was on addressing a common need in Chinese restaurants – individual wet wipes. The iconic “popping tissue” found in almost every Chinese restaurants back in the days traced back to Freshening’s pioneering efforts.



A Journey of Growth and Achievements:

From those early days, Freshening Industries has grown into a global force in the hygiene industry. The company’s commitment to quality and innovation is evident in its numerous certifications and adherence to stringent standards. These achievements can be explored in detail on our official website, highlighting the company’s dedication to excellence.


Recognitions and Awards:

Freshening Industries’ unwavering commitment to excellence has not gone unnoticed. The company has been honored with prestigious awards such as the Influential Brands Award and Healthcare Supplier Award.


Zappy: A Household Name Worldwide:

One of Freshening Industries’ most notable achievements is the establishment of Zappy as a household name. Zappy, the brand synonymous with quality and reliability, has become a staple in homes and found in many restaurants in Singapore.


Global Presence:

Freshening Industries has not limited its impact to a specific region. With a robust distribution network, the company has expanded its reach globally. Today, Freshening products are trusted and used by millions of people in various countries, showcasing the company’s commitment to providing hygiene solutions that transcend geographical boundaries.


As Freshening Industries Pte Ltd commemorates its 30th anniversary, it stands as a beacon of innovation, growth, and success. The company’s legacy is not just in its products but in the positive impact it has had on the lives of millions. With a foundation built on pioneering spirit, commitment to quality, and a global perspective, Freshening looks ahead to the future with anticipation, eager to continue its journey of making the world a cleaner, healthier place.