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Freshening is widely recognized today as the company behind Zappy, a household name synonymous with high-quality wet wipes. However, our story began not with Zappy, nor with household and personal care products, but in providing F&B supplies to restaurants.
Our journey started with Smartowel, a brand that revolutionized the way restaurants provided wet wipes to their customers. At a time when plastic-wrapped wipes were the norm, we pioneered individually packed wet wipes wrapped in sleek foil packaging. This simple yet impactful innovation changed the game— foil not only enhanced the visual appeal of branding with vibrant and intricate prints, but also allowed for more color variations than plastic. Moreover, our flat wipe design was a space-saving solution for restaurants, making storage more efficient without compromising on hygiene or quality.
With a deep commitment to serving F&B businesses, we didn’t stop at wet wipes. Our dedication to our clients led us to expand our offerings far beyond hygiene solutions. We became a trusted one-stop hub for essential F&B supplies, including food packaging, tableware, kitchen hygiene products such as gloves and trash bags, and an extensive catalog of over 1,000 SKUs. By ensuring a seamless supply chain, we streamlined procurement for businesses, helping them meet minimum order quantities with ease. Our ability to provide deliveries multiple times a week reduced the need for excessive storage at their outlets, making operations smoother and more efficient.
Today, Freshening proudly serves more than 80% of restaurants in Singapore. We are ever grateful for the businesses that have placed their trust in us through the years. While we are best known for Zappy, our roots run deep in the F&B sector, where our commitment to innovation, quality, and reliability has made us more than just a wet wipes manufacturer— we are a trusted F&B supplier providing top-tier F&B supplies, including food packaging and other essential products to the industry.
Article you may be interested in: https://freshening.com/2024/09/12/leading-fb-supplier/
