First in Foil Packaging Wet Wipes: Leading the Way Since 1996

Back in 1994, Freshening began as a humble wet wipes manufacturer, producing individually rolled and plastic-wrapped wipes. It was simple, practical, and exactly what the market needed— at the time.

But just two years later, in 1996, a moment of inspiration changed everything.

Our founder, while enjoying an ice cream, noticed the vibrant, eye-catching foil wrapper. That spark of an idea led to a breakthrough— why not apply foil packaging to wet wipes?

And so, we became the first to introduce foil-wrapped wet wipes. Beyond aesthetics, the benefits were clear: richer and more vibrant colours, a more premium look and feel, and most importantly, a longer shelf life. This innovation opened doors. It allowed us to grow in the F&B space, supplying not just everyday eateries but mid-tier to premium restaurants who wanted their customer experience to feel elevated right down to the details.

Crystal Jade was the first restaurant to take a chance on us and our new packaging. Nearly 30 years on, they remain one of our most loyal and valued customers. We are deeply thankful for their trust and support through the decades.

That same spirit of innovation that led to foil-wrapped wipes still drives us today— from product development to sustainable packaging. It reminds us that great ideas can come from anywhere, even a simple ice cream moment.