How it All Began
OUR STORY
Freshening traces its relatively young beginnings to 1994, when it started out as a modest little shop lot in Eunos Singapore. The firm took off with a great start by pioneering the simple but novel concept of premium-grade individually packed wet paper towels. With a knowing finger on the pulse of increasingly sophisticated tastes and demanding needs of the average Asian consumer, Freshening successfully sparked the trend of accessible and convenient hygiene wipes.
Today, we are a leading manufacturer of wet wipes, with presence in the Southeast Asian Region such as Malaysia, Indonesia, Hong Kong and China. Our range of products exported to over 37 countries, with more than 5,000 food service, healthcare, airline and hospitality establishments in our portfolio of clients.

Implementation of APWS Machine
2017
Awarded Healthcare Supplier Awards, Continuous Improvement Award

Opening of Freshening China
2016
Expanded local site to 60,000 square feet
Achieved Good Manufacturing Practices (GMP) Certification
Developed Woosh, a pet care brand

Awarded Healthcare Supplier Awards, Operational Excellence Awards
2014

Achieved Business Continuity Management (BCM) Certification
2012

Opening of Freshening Indonesia
2011
Awarded Singapore Mother & Baby Awards
Awarded Singapore Mother & Baby Awards

Rebranded ``Smartowel`` brand
2009

Developed Alpak brand
2008

Opening of Freshening Malaysia
2007
Established FRG brand

Shifted office and operations to Loyang Link with 60,000 square feet factory
2005
Developed Zappy, a personal care brand
Awarded with Singapore Promising Brand Award
Established Wet Nap Co-brand for Western Europe market
Opening of Freshening Hong Kong
Awarded Parents Best of the Best Award for Baby wipes

Established ``HospiCare`` brand
2003

Achieved ISO 9001 Certification
1999

Expanded operations froma 1,500 square feet factory to 3,000 square feet factory
1997

Partnership with Kimberly-Clark Professional
1996

Founded Freshening Singapore
1994