How it All Began
OUR STORY
Freshening traces its relatively young beginnings to 1994, when it started out as a modest little shop lot in Eunos Singapore. The firm took off with a great start by pioneering the simple but novel concept of premium-grade individually packed wet paper towels. With a knowing finger on the pulse of increasingly sophisticated tastes and demanding needs of the average Asian consumer, Freshening successfully sparked the trend of accessible and convenient hygiene wipes.
With more than 5,000 food service, healthcare and hospitality establishments to our name, Freshening is now a leading wet towel producer as well as a key provider of hygiene and foodservice products in the region. We count, among many others, major airlines, global food chains, hotel conglomerates, international cruise liners and prominent hospital groups as loyal customers.
Today, Freshening towels and products can be found in more than 37 countries worldwide. The group also has its presence in the Southeast Asian Region such as Malaysia, Indonesia, Hong Kong and China.
And where we are now
OUR TIMELINE
2

Implementation of APWS Machine

2017

Awarded Healthcare Supplier Awards, Continuous Improvement Award

3

Opening of Freshening China

2016

 

Expanded local site to 60,000 square feet
Achieved Good Manufacturing Practices (GMP) Certification
Developed Woosh, a pet care brand

4

Awarded Healthcare Supplier Awards, Operational Excellence Awards

2014

5

Achieved Business Continuity Management (BCM) Certification

2012

6

Opening of Freshening Indonesia

2011
Awarded Singapore Mother & Baby Awards

7

Rebranded ``Smartowel`` brand

2009

8

Developed Alpak brand

2008

9

Opening of Freshening Malaysia

2007

Established FRG brand

11

Shifted office and operations to Loyang Link with 30,000 square feet factory

2005

Developed Zappy, a personal care brand
Awarded with Singapore Promising Brand Award
Established Wet Nap Co-brand for Western Europe market
Opening of Freshening Hong Kong
Awarded Parents Best of the Best Award for Baby wipes

12

Established ``HospiCare`` brand

2003

13

Achieved ISO 9001 Certification

1999

14

Expanded operations froma 1,500 square feet factory to 3,000 square feet factory

1997

15

Partnership with Kimberly-Clark Professional

1996

16

Founded Freshening Singapore

1994