How it All Began

OUR STORY

Freshening traces its relatively young beginnings to 1994, when it started out as a modest little shop lot in Eunos Singapore. The firm took off with a great start by pioneering the simple but novel concept of premium-grade individually packed wet paper towels. With a knowing finger on the pulse of increasingly sophisticated tastes and demanding needs of the average Asian consumer, Freshening successfully sparked the trend of accessible and convenient hygiene wipes.

Today, we are a leading manufacturer of wet wipes, with presence in the Southeast Asian Region such as Malaysia, Indonesia, Hong Kong and China. Our range of products exported to over 37 countries, with more than 5,000 food service, healthcare, airline and hospitality establishments in our portfolio of clients.

And where we are now

OUR TIMELINE

Implementation of APWS Machine

2017

Awarded Healthcare Supplier Awards, Continuous Improvement Award

Opening of Freshening China

2016

Expanded local site to 60,000 square feet
Achieved Good Manufacturing Practices (GMP) Certification
Developed Woosh, a pet care brand

Awarded Healthcare Supplier Awards, Operational Excellence Awards

2014

Achieved Business Continuity Management (BCM) Certification

2012

Opening of Freshening Indonesia

2011
Awarded Singapore Mother & Baby Awards

Rebranded ``Smartowel`` brand

2009

Developed Alpak brand

2008

Opening of Freshening Malaysia

2007

Established FRG brand

Shifted office and operations to Loyang Link with 60,000 square feet factory

2005

Developed Zappy, a personal care brand
Awarded with Singapore Promising Brand Award
Established Wet Nap Co-brand for Western Europe market
Opening of Freshening Hong Kong
Awarded Parents Best of the Best Award for Baby wipes

Established ``HospiCare`` brand

2003

Achieved ISO 9001 Certification

1999

Expanded operations froma 1,500 square feet factory to 3,000 square feet factory

1997

Partnership with Kimberly-Clark Professional

1996

Founded Freshening Singapore

1994