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Milestones

1994
Founding year
1999
Achieved ISO 9001 Certification
2003

Launched Zappy, personal care brand

2005

Launched HospiCare,
medical care brand

2007
Opening of
Freshening Malaysia
2008

Launched Alpak, Food & Beverage Packaging brand

2009

Rebranded the Smartowel brand

2011

Opening of Freshening Indonesia

2012

Achieved ISO 22301, Business Continuity Management Certification

2014

Awarded Healthcare Supplier Awards for Operational Excellence

2016

Opening of Freshening China

2017

Implemented the Automated Paper Withdrawal System

Awarded Healthcare Supplier Awards for Continuous Improvement

2022

Awarded Most Influential Hygiene Brand 

2023

Launched Zappy Lifestyle Home Care Range

Launched Zappy eco-friendly Refillable Packs

2024

Celebrating 30 years of Pioneering Brilliance

Wet Wipes Contract Manufacturing & Private Label

Where It All Began

Freshening traces its roots back to 1994 when it first started out at a modest shop unit in Eunos, Singapore. It carved out a niche by pioneering an industry’s first – the simple but novel idea of individually wrapped wet towels for restaurants under the Smartowel brand, which have since become a mainstay in the food and beverage & hospitality industries.

Since then, Freshening has made further strides in diversifying its offerings and serving a variety of sectors. It made its foray into the healthcare industry at the height of the SARS outbreak in 2003 with medical care brand HospiCare.

In a span of the next two years, it developed personal care brand Zappy which has grown to be a household name.
Today, we remain committed to delivering value to our partners & customers while enriching lives around the globe with superior hygiene solutions.

An Innovative Force

We have built a stellar in-house Research & Development and Quality Control team and 3 world-class manufacturing facilities in Singapore, Indonesia, and China to accelerate the development of hygiene solutions and innovations.

We continually refine our knowledge, explore cutting-edge technologies, and challenge the status quo to drive performance, positioning us at the forefront of innovation.

A Mark of Confidence

Over the years, we have developed thousands of wet wipes contract manufacturing and private label products, a testament of our partners’ trust in our quality of work. Our hygiene solutions for businesses encompass a full suite of cleaning and disinfectant products that can be specially formulated to address their facility’s needs.

With more than 5,000 healthcare, food service, airline, and hospitality establishments in our portfolio of clients, and with our products found in over 37 countries globally, we are recognised as a trusted brand and valued partner by renowned organisations worldwide.

Wet Wipes Contract Manufacturing & Private Label

For 30 years, our legacy has illuminated a path of innovation, growth, and success.

OUR VISION

Freshening The World

Our vision is to be the global champion of hygiene, forging
a cleaner and safer world for all.

OUR MISSION

Be Clean, Be Happy

Wellness is the key to happiness. We are dedicated to uplifting lives of our community to empower people to live a purposeful life.

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