Launched Zappy, personal care brand
Rebranded the Smartowel brand
Achieved ISO 22301, Business Continuity Management Certification
Opening of Freshening China
Awarded Most Influential Hygiene Brand
Freshening traces its roots back to 1994 when it first started out at a modest shop unit in Eunos, Singapore. It carved out a niche by pioneering an industry’s first – the simple but novel idea of individually wrapped wet towels for restaurants under the Smartowel brand, which have since become a mainstay in the food and beverage & hospitality industries.
Since then, Freshening has made further strides in diversifying its offerings and serving a variety of sectors. It made its foray into the healthcare industry at the height of the SARS outbreak in 2003 with medical care brand HospiCare.
In a span of the next two years, it developed personal care brand Zappy which has grown to be a household name.
Today, we remain committed to delivering value to our partners & customers while enriching lives around the globe with superior hygiene solutions.
We have built a stellar in-house Research & Development and Quality Control team and 3 world-class manufacturing facilities in Singapore, Indonesia, and China to accelerate the development of hygiene solutions and innovations.
We continually refine our knowledge, explore cutting-edge technologies, and challenge the status quo to drive performance, positioning us at the forefront of innovation.
Over the years, we have developed thousands of private label and contract manufacturing products, a testament of our partners’ trust in our quality of work. Our hygiene solutions for businesses encompass a full suite of cleaning and disinfectant products that can be specially formulated to address their facility’s needs.
With more than 5000 healthcare, foodservice, airline, and hospitality establishments in our portfolio of clients, and with our products found in over 37 countries globally, we are recognised as a trusted brand and valued partner by renowned organisations worldwide.
Our vision and mission are deeply entrenched in everything we do. This founding principle continues to inspire and guide us today.
Wellness is the key to happiness. We are dedicated to uplifting lives of our community to empower people to live a purposeful life.