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An Exciting Weekend with Zappy

  This past weekend was a whirlwind of excitement for Zappy as we made appearances at several community events, spreading joy and engaging with families across the city. From Family Day to the Journey to Motherhood event, and finally the Kids Run 2024, we had the pleasure of connecting with children, parents, and mothers-to-be. Here’s […]

Freshening Returned to PLMA 2024


We are excited to share the highlights of our participation in PLMA ‘s World of Private Label 2024. This year’s event, held in Amsterdam, was a resounding success for Freshening, marking our second consecutive year at this prestigious trade show. Building on the momentum from 2023, we showcased our latest innovations, connected with industry leaders, […]

Zappy Baby Wipes: Trusted Care for Your Baby

When it comes to caring for your baby, every choice matters. As mothers ourselves, we understand that parents often don’t have the time to meticulously research every product they buy for their baby. This is why we created Zappy Baby Wipes—to do the work for you and take that load off your shoulders.   Zappy […]

Our Experience at the NTUC FairPrice Team Leader Sharing Sessions

  Last November, we had the distinct privilege of addressing a dynamic audience of team leaders and store managers at NTUC FairPrice. This opportunity allowed us to share insights about our home care products, which are currently retailed at FairPrice stores. The session was not only an engaging platform for presenting our products but also […]

Pet Wipes in the Booming Pet Industry

The Booming Pet Industry The pet industry is experiencing an unprecedented surge, driven by an increasing number of pet owners who view their pets as family members. This trend is particularly pronounced among younger generations, who are more likely to pamper their pets with premium products and services.   According to the American Pet Products […]

Halal Certification Achievement for Our Wet Wipes Manufacturing Facility


We are proud to announce that our wet wipes manufacturing facility has achieved Halal certification, a significant milestone that underscores our commitment to quality, safety, and inclusivity. We are now fully compliant with Halal Management System Certification Q/OSC-JGBZ-003-2022. This certification pertains to the production of cleaning wipes (non-alcoholic), sanitary wipes (non-alcoholic), and paper towels.   Understanding […]

The Pillars of Our 30-Year Milestone

As we commemorate our 30th Anniversary, it is with immense pride and gratitude that we reflect on the pivotal role played by our dedicated employees in shaping our journey of success. Our remarkable milestone would not have been possible without their unwavering commitment, passion, and tireless efforts over the years.   At the heart of […]

Making Waves: Our Experience at Food Hotel Asia (FHA) 2024

In the bustling heart of Asia’s culinary scene, where innovation meets gastronomy, Food Hotel Asia 2024 (FHA) proved to be an exceptional showcase of culinary prowess, innovation, and sustainability. As proud participants, we were thrilled to present our range of eco-friendly products, marking a significant milestone with the debut of our latest innovation, the Zappy […]

Zappy Unveils Groundbreaking Eco Ultimate Antiseptic Wipes

sustainable wet wipe

Freshening, a pioneering leader in hygiene solutions, proudly announces the launch of Zappy Eco Ultimate Antiseptic Wipes, a remarkable and environmentally conscious upgrade to the widely acclaimed Zappy Ultimate Antiseptic Wipes.   Building upon the success of our best-selling product, Zappy Eco Ultimate Antiseptic Wipes not only preserves the powerful antiseptic and antibacterial properties – […]

Freshening’s Cosmic Dinner & Bowl Party

  We recently hosted a one-of-a-kind corporate event, “Cosmic Dinner & Bowl”. Departing from the traditional sit-down dinners in ballrooms, our decision to host the event in a bowling alley added a refreshing and unexpected twist to the evening! The event aimed to infuse the spirit of fun and camaraderie into our team, providing a […]