Our participation at Food & Hospitality Asia 2026 (FHA) marked yet another meaningful chapter in our journey within the F&B industry. As a brand that returns year after year, FHA has become more than just a trade show for us. It is a familiar gathering point where relationships are strengthened, ideas are exchanged, and the […]
In today’s F&B landscape, restaurant owners face constant pressure to manage costs while maintaining quality, safety, and brand reputation. While some wet wipes sourced purely on price may appear cheaper upfront, the true cost extends far beyond price per pack. Procuring from us is an investment in safety, consistency, trust, and brand perception […]
Zappy Cooking Paper is unlike any conventional kitchen towel found in home kitchens today. What may look like a common kitchen essential is, in fact, a high-performance cooking paper that has been trusted by professional chefs for years— long before it was introduced to everyday households. Designed to go beyond the limitations of ordinary […]
Back in 1994, Freshening began as a humble wet wipes manufacturer, producing individually rolled and plastic-wrapped wipes. It was simple, practical, and exactly what the market needed— at the time. But just two years later, in 1996, a moment of inspiration changed everything. Our founder, while enjoying an ice cream, noticed the vibrant, […]
Food Hotel Asia 2025 was another fantastic chapter for Freshening— an event we eagerly return to year after year. The fair was not just about forging new connections; it was also a meaningful opportunity to reconnect with our existing F&B and hospitality partners. Seeing familiar faces and deepening relationships over shared goals and innovations […]
When it comes to kitchen essentials, most households reach for a standard kitchen towel. But what if there was something far superior—something designed to do more than just wipe spills? Introducing Zappy Cooking Paper, a premium kitchen companion that outshines traditional kitchen towels in every way. This article will give you reasons— tried, […]
Selecting the right F&B supplier in Singapore is more than just a business decision— it’s the foundation of smooth restaurant operations. A reliable supplier ensures a steady flow of essential F&B supplies, minimizes disruptions, and simplifies procurement, allowing restaurant owners and procurement teams to focus on delivering quality food and service. From inventory management to […]
In today’s competitive food and beverage (F&B) industry, first impressions matter. From the moment a customer interacts with your business, every touchpoint contributes to their perception of your brand. One often-overlooked yet impactful opportunity lies in logo printing on food packaging. This small gesture can leave a significant impression, transforming ordinary packaging into a […]
Freshening is widely recognized today as the company behind Zappy, a household name synonymous with high-quality wet wipes. However, our story began not with Zappy, nor with household and personal care products, but in providing F&B supplies to restaurants. Our journey started with Smartowel, a brand that revolutionized the way restaurants provided wet […]
We’re thrilled to announce the arrival of our V1 Express Print Suite! This cutting-edge equipment is specifically designed to handle a variety of items such as food containers and other food packaging products, coasters, wipes, and more. What Does This Mean for You? The addition of this advanced printing technology brings a host […]
