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FRESHENING INDUSTRIES IS CONSTANTLY DREAMING UP NEW WAYS AND PRODUCTS TO CLEAN AWAY THEIR CUSTOMERS’ PROBLEMS.

By the 1990s, the humble but ubiquitous wet towel had become a mainstay in the food and beverage (F&B) industry, around the same time that homegrown company Freshening Industries developed disposable wet wipes.

Since then, Freshening’s trusty wet towels have evolved into different forms – from being individually packed to now being biodegradable, in line with recent environmental concerns.

Today, the firm supplies its biodegradable wet wipes, Smartowel Bio-D – which also come with biodegradable packaging – to more than 80% of the F&B chains in Singapore. The Smartowel Bio-D is said to be the first biodegradable wet wipe in the region. Since the launch of this product, Freshening has seen its revenue grow by an estimated 198%, alongside a 57% growth in consumer demand from 2018 to late 2019.

Freshening’s founder, Mr Albert Moh, says: ‘We launched Smartowel Bio-D two years ago, but the industry had yet to accept it. These days, they are more willing to use biodegradable products.”