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Freshening traces its roots back to 1994 from a modest shop in Eunos, Singapore. It pioneered industry’s first individually wrapped wet towels for restaurants under the Smartowel brand, now a mainstay in F&B and hospitality.
The company expanded into healthcare with HospiCare during the SARS outbreak in 2003 and launched personal care brand Zappy soon after, which has since become a household name.
Today, as Asia’s leading wet wipes manufacturer, Freshening continues to deliver value to partners and customers while enriching lives worldwide with superior hygiene solutions.
We have built a stellar in-house Research & Development and Quality Control team, along with three world-class manufacturing facilities in Singapore, Indonesia, and China, to accelerate the development of innovative hygiene solutions.
Our operations are ISO-certified, and our products are tested in accordance with European (EN) Standards to ensure the highest quality and safety. We continually refine our knowledge, explore cutting-edge technologies, and challenge the status quo to drive performance, positioning us at the forefront of industry innovation.
Over the years, we have developed thousands of private label and contract manufacturing products, a testament of our partners’ trust in our quality of work. Our hygiene solutions for businesses encompass a full suite of cleaning and disinfectant products that can be specially formulated to address their facility’s needs.
With more than 5000 healthcare, foodservice, airline, and hospitality establishments in our portfolio of clients, and with our products found in over 37 countries globally, we are recognised as a trusted brand and valued partner by renowned organisations worldwide.
Our vision and mission are deeply entrenched in everything we do. This founding principle continues to inspire and guide us today.
Wellness is the key to happiness. We are dedicated to uplifting lives of our community to empower people to live a purposeful life.
